Yuchun Lee

Vice President and General Manager

Yuchun Lee, formerly founder and CEO at Unica, is vice president and general manager of IBM’s Enterprise Marketing Management Group, which consists of the combined Coremetrics and Unica businesses. Lee co-founded Unica in 1992 to meet the technology needs and challenges facing marketers. Read more...

Christian Herzog

Senior Vice President Marketing, Air France KLM

Christian Herzog is Senior Vice President Marketing, Air France KLM. He has also been a member of Air France’s Management Board since 1998. Christian Herzog was born in 1956. After graduating from HEC School of Management, he began his career at Colgate-Palmolive before joining Air France in 1982 as Product Manager for Domestic Routes. Read more...

Mark Jeffries

Event host

Author, Fox News and Today Show regular, and Former Merrill Lynch stockbroker, Mark Jeffries has become a trusted adviser and strategic communications consultant to some of the world’s largest and most successful corporations, agencies and partnerships. Read more...

Craig Hayman

General Manager, Industry Solutions, IBM Software Group

Craig Hayman is the general manager of the Industry Solutions, IBM Software Group. As general manager, Mr. Hayman has oversight for a business unit focused on delivering high value, integrated solutions that enable better business outcomes for clients by building smarter industries.
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Daniel Reed – Customer Speaker

Vice President IT Europe & Asia Pacific, Readers Digest Association

Daniel Reed serves the Executive Committee of Readers Digest Association as Vice President IT Europe & Asia Pacific, and forms part of the global IT leadership group. Daniel is currently at work with global Readers Digest business leadership on the final stages of significant global projects including Digital Marketing Transformation with Unica. Read more...

Luke Christison

Head of Multi-Channel Marketing Services (UK), Acxiom Corporation

Luke has 10 years' experience in multi-channel marketing program direction, digital branding, CRM and enterprise software development at a global level. Read more...

Holger Hoeltermann

Head of Multi-Channel Marketing Services (Germany), Acxiom Corporation

Holger leads the Multi-Channel Marketing engagements for Acxiom Germany and Poland. Read more...

Elana Anderson

Director, Product Management, Enterprise
 Marketing Management – IBM

Elana Anderson is responsible for developing product strategies and guiding product development and go-to-market activities for IBM’s Unica portfolio of products. Read more...

John Hogan

Director of Research and Development, Enterprise Marketing Management – IBM

John Hogan, Director of Research and Development, 
manages the global development of enterprise products. 
Prior to his current role, Hogan was senior vice president of research and development at Unica Corporation. Read more...

Paul McNulty

Director of Marketing, Enterprise Marketing Management – IBM

Paul McNulty, Director of Marketing, Enterprise Marketing Management Group, is responsible for IBM EMM’s global marketing function. Prior to his current role, McNulty was senior vice president and CMO of Unica Corporation. McNulty has more than 20 years of technology and international marketing, product marketing, and product management experience. Read more...

Rory O'Hanlon – Customer Speaker

CRM Marketing Leader, Telefonica O2 Ireland

Rory O’Hanlon is a CRM Marketing Leader at Telefonica O2 Ireland, where he has spent the past ten years, primarily in the area of customer lifecycle management, churn and retention. Read more...

John Squire

Director of OnDemand Products, Enterprise Marketing Management – IBM

John Squire leads product strategy for the IBM EMM OnDemand product line. Prior to his current role, Squire served as chief marketing office for Coremetrics. He joined Coremetrics in 2001 and is responsible for setting the company’s vision of the market, technical strategy, and marketing for online marketing and business optimization solutions. John also is responsible for the development and management of Coremetrics Connect™. Read more...

Christine Spivey Overby

Vice President and Research Director at Forrester

Christine Spivey Overby is a Vice President and Research Director at Forrester, serving Interactive Marketing professionals. She leads a research team covering topics ranging from word-of-mouth marketing, search marketing, social computing and Web 2.0 to email marketing and RSS. Read more...

Roni Baranov – Customer Speaker

VP Information Technology, yes

Roni Joined yes in 1998 during the establishment of the company and lead the foundation of the IT infrastructure. At 2000 Roni became head of IT operations and at 2004 she was appointed VP Information Technologies. Read more...

Christian Shütz – Customer Speaker

Managing Director, Casinos Austria & Austrian Lotteries

Christian Shütz is a Marketing Executive with Casinos Austria AG. He has spent the last 20 years with this industry leader, previously as an executive in Live Gaming, where he developed business models for gaming, and in Guest Relationship Management. Read more...