MIS 2011

Marketing Innovation Summit

Boston May 2–5

Welcome

This year’s conference theme says it all: Be Interactive! This is your best chance to learn about the exciting developments that will shape the future of marketing innovation and success.

Why attend?

Use our draft letter to help justify why you should attend!

Keynote Speakers

Yuchun Lee

Yuchun Lee

Vice President and General Manager, Enterprise Marketing Management Group

Yuchun Lee, formerly founder and CEO at Unica, is vice president and general manager of IBM’s Enterprise Marketing Management Group, which consists of the combined Coremetrics and Unica businesses. Read more...

Craig Hayman

Craig Hayman

General Manager, Industry Solutions, IBM Software Group

Craig Hayman is the general manager of the Industry Solutions, IBM Software Group. As general manager, Mr. Hayman has oversight for a business unit focused on delivering high value, integrated solutions that enable better business outcomes for clients by building smarter industries.
Read more...

Mark Jeffries

Mark Jeffries

Event host

Author, Fox News and Today Show regular, and Former Merrill Lynch stockbroker, Mark Jeffries has become a trusted adviser and strategic communications consultant to some of the world’s largest and most successful corporations, agencies and partnerships. Read more...

Shar VanBoskirk

Shar VanBoskirk

Vice President, Principal Analyst at Forrester

Shar serves Interactive Marketing professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. Read more...

Matt Smith

Matt Smith – Customer Speaker

Vice President, Customer Relationship Management of Best Buy Co.

Vice president of customer relationship management for Best Buy Co., Inc., a multinational retailer of technology products and services. Read more...

Erika Chaves

Erika Chaves

Marketing Leader, E*Trade Financial Corporation

Erika Chaves is a Marketing Leader at the innovative E*Trade Financial Corporation.  From both her past tenures at JP Morgan Chase and Citibank, along with her current role at E*Trade, Erika has brought creative efficiencies to her many Database Marketing roles. Read more...

Matt Preschern

Matt Preschern

Matt Preschern, Vice President, North America Demand Programs, IBM Corporation

Matt is responsible for driving the $5B IBM North America demand generation efforts across all IBM brands, customer sets, and business partners. Matt leads a diverse team of more than 200 IBM Marketing professionals and agency partners who execute high-quality, effective marketing programs that span the marketing mix. Read more...