Keynote Speakers
Yuchun Lee
Vice President and General Manager, Enterprise Marketing Management Group
Yuchun Lee, formerly founder and CEO at Unica, is vice president and general manager of IBM’s Enterprise Marketing Management Group, which consists of the combined Coremetrics and Unica businesses. Read more...
Craig Hayman
General Manager, Industry Solutions, IBM Software Group
Craig Hayman is the general manager of the Industry Solutions, IBM Software Group. As general manager, Mr. Hayman has oversight for a business unit focused on delivering high value, integrated solutions that enable better business outcomes for clients by building smarter industries.
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Mark Jeffries
Event host
Author, Fox News and Today Show regular, and Former Merrill Lynch stockbroker, Mark Jeffries has become a trusted adviser and strategic communications consultant to some of the world’s largest and most successful corporations, agencies and partnerships. Read more...
Shar VanBoskirk
Vice President, Principal Analyst at Forrester
Shar serves Interactive Marketing professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. Read more...
Matt Smith – Customer Speaker
Vice President, Customer Relationship Management of Best Buy Co.
Vice president of customer relationship management for Best Buy Co., Inc., a multinational retailer of technology products and services. Read more...
Erika Chaves
Marketing Leader, E*Trade Financial Corporation
Erika Chaves is a Marketing Leader at the innovative E*Trade Financial Corporation. From both her past tenures at JP Morgan Chase and Citibank, along with her current role at E*Trade, Erika has brought creative efficiencies to her many Database Marketing roles. Read more...
Matt Preschern
Matt Preschern, Vice President, North America Demand Programs, IBM Corporation
Matt is responsible for driving the $5B IBM North America demand generation efforts across all IBM brands, customer sets, and business partners. Matt leads a diverse team of more than 200 IBM Marketing professionals and agency partners who execute high-quality, effective marketing programs that span the marketing mix. Read more...